Make It For Yourself

When you’re just starting to create something new, it’s easy to get stuck trying to figure out who your audience is.
There are so many questions: Who are these people? What do they want? How can I make this thing just right for them? How do I make this thing just right for all of the people I’m envisioning all at once?

It’s a paralyzing thought, trying to make something that will appeal to a bunch of people. At the same time, it’s natural to want to be as inclusive as possible, so you don’t risk losing potential readers/listeners/customers.

But that inclusivity leads to either building something with an identity crisis (a watered down thing that nobody wants), or it leads to never getting your thing off the ground because the audience questions are unanswerable.

The simple solution is to stop worrying about everyone, and instead to focus on just one or two people who you think would love this thing you’re making.

And the easiest person to build it for is yourself, or someone you know well. If you or your friend likes it enough, chances are other people will too.

I'm Corbett Barr, co-founder of Fizzle and entrepreneur for a decade. Get my newsletter for updates from me and useful things for independent entrepreneurs »

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