Satya Colombo has accomplished something I’ve been really impressed by. Less than six months after launching his blog he’s put together a remarkable online “summit” featuring 12 big names (I’m happy to be part of it along with Chris Guillebeau, Leo Babauta, Johnny B. Truant, Danielle LaPorte and more).
The summit itself is something you’ll probably really enjoy, but I thought you might also want to learn how Satya built such an incredible product and got so many great people involved so quickly after starting blogging himself.
Building your first online product isn’t easy. Selling it is even harder. Satya came up with a great way to solve both of those problems by rounding up 12 people he admires and interviewing them all on one powerful topic: how to build a “passion-based freedom business.”
To kick-off Satya’s launch today, I interviewed him to find out how he built a product and got so many big names involved without much experience or many connections. Check out the interview here, and definitely check out the brand new Freedom Business Summit. The intro video is really inspiring.
Corbett: You’re releasing a huge new summit today with 12 big online names like Chris Guillebeau, Leo Babauta, Danielle LaPorte and more. Tell us a little about the summit, what readers will get out of it and why you put it together.
Satya: About two months ago I woke up in the middle of the night and had this vision — it was a program called “Freedom Summit” — and I saw the mountain and sun logo, and sketched it out, along with the outline. I had been working on a premium version of a free program I released on my company website called Five Steps to Freedom, and I knew this was what I was meant to do.
There’s a lot of valuable free content being offered, and then there’s a slate of premium content being rolled out over the next five weeks. I think you’ll get out of it exactly what you put in! If you take some time to actually process the sheer genius from these peoples minds, and apply it to your life and your goals, there’s no limit to what you can get out of it. If, on the other hand, you let it come in one ear and drift out the other side… well, everything is exactly as it’s meant to be!
I put this together because my passion is transformation, and I’ve found in my life and work that the biggest transformation has always come around following my dreams, and influencing other people to think bigger, and pursue their own big dreams.
Corbett: Why did you choose the people you did to participate in the summit?
Satya: I didn’t know how I would pull it off, but I knew I wanted to get Chris and Danielle, and Mark Silver, and some other amazing influencers I love and respect online. I chose the people I did, because they resonate with my heart, they have amazing minds and they really make a difference in the lives of so many people…
– plus they’re just really cool people, doing really amazing stuff in the world, and with their businesses; people I’d love to hang out and have a drink with any day…
Corbett: What kinds of things will people learn from the summit?
Satya: The content is really insanely useful. It’s completely changed my life so far and the way I run my business at least ten times over. Like your interview, for instance — which is, by the way, now set to be released in week one :) — I thought we’d be talking about affiliate marketing and how to live anywhere, but you totally spun it off into the most brilliantly useful stuff about knowing what you want in life, and committing to it, and defining what your mission really is.
That’s the kind of paradigm-shifting stuff that’s been happening over and over — I get into an interview thinking I’m about to learn some strategic tactics, but what I end up getting is this sort of osmosis transfer of genius that leaks into my brain and gives me a kind of super-power perspective on what really matters…!
(We also do cover a lot of the practical nuts and bolts of building a freedom business, staying sane, and going big…)
Corbett: Your blog is called “Fierce Wisdom.” What is the idea behind fierce wisdom? How can knowledge help people change their lives?
Satya: There’s a sort of corny song called “The Gambler,” by Kenny Rogers, that actually tells a great story: Kenny’s down-and-out riding a train bound to nowhere, and meets the old gambler. Gambler says, “If you’re gonna learn to play the game, boy, you gotta learn to play it right…. You gotta know when to hold ’em, know when to fold ’em. Know when to walk away. Know when to run…”
There’s more to the song, of course — you can watch him sing it here (YouTube) — but I think it’s such a great metaphor for how we approach building our dreams once we’ve really jumped into the game.
We focus everything on learning to play the game and play our cards right, but as you know, just focusing on doing all the “right things” isn’t going to get you too far…. The real killer instinct comes from cutting your teeth through experience, and surrounding yourself with people who already have what you want. Then you have to be willing to do the inner game work — to really look at yourself, decide what your motivation is, and what you’re willing to risk to get what you want — and do what it takes to make it happen. That’s Fierce Wisdom.
The real metaphor in the song, though, is in this line: “The secret to survivin’ is knowing what to throw away, and what to keep…” — consider how much crap we’re lugging around that holds us back. The real ace in the hand is truly knowing yourself, and letting life be your teacher every day. That’s life changing. It’s beats having 10,000 of the “greatest business-building strategies.”
Corbett: Your blog was just started this year, and yet you were able to get some of the biggest names online to join in your summit. I think a lot of people feel like they need to put in years of blogging and have an audience of tens of thousands of readers before they can put together a product like this.
How did you create something so significant and get such great people to participate in such a short amount of time?
Satya: Really good question. I wish I could give you an easy answer! I’ve been working hard on my business and myself for a long-ass time. When I finally got the clarity about what I was really meant to do with my life earlier this year, everything just started steam-rolling forward. There have been projects I’ve worked on that stalled for months, and then there’s some that just click. The summit has worked like that. There’s just this fierce clarity that comes through about what I’m meant to do, and I try my best to get out of my own way.
When you’re doing what you’re meant to be doing, and you have the potential to really transform lives, I think the universe sort of conspires on your behalf to make things happen. You’ve got to think big, though, and really believe in yourself as much as you can. I can’t tell you how many nights of sleep I’ve lost over how big this has progressively gotten, and whether I’d be able to really pull it off. The pressure of it is insane some times…
Well, I guess the proof is in the pudding. You gotta start with what you have, open your eyes to the world of possibilities, and jump in with all your heart and soul. I can’t think of a better way to live!
Satya Colombo is on a mission to live a life of 100% freedom, and show others how to do the same. His Freedom Business Summit launches today, and he’s looking forward to meeting you there! :)
Quick FYI, the “all access pass” to the Freedom Business Summit is available for 50% off through this Friday, November 12th only.
Questions about launching a product like this yourself? Hit me up in the comments and Satya or I will be happy to answer them. Let me know what you think about the summit as well.