This website is intentionally minimal.
Design used to be the first thing I’d think about when starting a new website or online project.
Now, I spend much more time on the words.
This website is intentionally minimal. By stripping away all the shapes, colors, images, graphics, fancy CSS and elaborate HTML, I’m allowing myself room to concentrate on the essence of communicating with you, the reader.
I first got to know Justin Jackson through his viral “This is a web page” piece. In the post (which you should read, btw), he talks about the magic of words. That simple post has reached millions of people and has been translated into 20+ languages.
When an idea resonates, it doesn’t need fancy design.
Likewise, sometimes fancy design tries too hard to cover up for shortcomings in substance.
I’m not going to argue that every website should become as minimal as possible. I appreciate great design, and I’m in awe of people who elevate design on the web.
But, as creators we often obsess about the appearance of our websites, while neglecting the thing that matters most: our substance.
If you’re keeping score, or asking yourself whether a minimal design is right for you, here are a few other benefits to minimal websites:
- They’re faster because there’s less to load.
- They save you time because there’s less to futz with.
- They can lead to higher conversions because your visitors have less to be distracted by.
We could probably all use a little more simplicity in our lives.
Your website might be a great place to start.
Note for geeks: statically built sites may be a hot trend, but they still have shortcomings, and they’re often yet another excuse to tinker with a site instead of focusing on it’s substance. So for now, I’m sticking with WordPress.
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